NigeriaPolls · Comparison
Ipsos Nigeria and NigeriaPolls
Compared on what you can check: who gets asked, how much of Nigeria is covered, what is published about the method, and what you may do with the data afterwards.
In short
Ipsos is one of the largest research networks in the world, with a service range few firms can match. NigeriaPolls is a Nigerian specialist. For a multi-country study the network has obvious advantages; for a Nigerian question, a specialist is organised around the problem.
Ipsos publishes an extensive solutions list including brand health tracking, innovation, creative excellence, public affairs, customer experience, mystery shopping, employee experience, audience measurement, qualitative research and omnibus studies.
NigeriaPolls focuses on Nigeria and adds political and electoral work as a core line. It works from a nationwide phone sampling frame of over 11,000 random-digit-dial mobile numbers across all 36 states and the FCT, tracks Nigerian conversation daily through Nigeria Pulse, and publishes its methodology and CC BY 4.0 data.
Background
What Ipsos Nigeria does
Ipsos is a global market and opinion research network. Its published solutions span brand health tracking, market strategy, innovation, creative excellence and user experience; public affairs and corporate reputation; qualitative research, online communities and panels, social listening and omnibus studies; and customer experience, mystery shopping, employee experience and audience measurement, alongside healthcare research.
That breadth is real and it is the product of enormous scale. If your study spans many countries, or you need a supplier already approved by a global procurement function, a network of that size is a sensible place to start.
Service list as published on ipsos.com. We make no claim about their Nigerian operations, pricing or results.
Our work
What NigeriaPolls does
We are a Nigerian primary research firm. We design and run original studies across all 36 states and the Federal Capital Territory.
Some clients arrive with a finished questionnaire. Many arrive with a decision and no clear idea what to ask, which is the more common case and often the more interesting one. We work either way. We will field your instrument as written, or sit down and work out what the decision actually turns on, what can be measured, and which questions will survive contact with a Nigerian respondent. A question that reads well in a boardroom frequently needs rewriting before it works in Hausa on a phone call, and knowing that in advance is most of the job.
Political and electoral
- Voter sentiment and voting intention tracking
- Candidate and party favourability, issue salience
- State, senatorial district and LGA level reads
- Turnout modelling and scenario analysis
- Political risk research for investors and operators
- 1,701 office holders across 36 states and the FCT
Commercial and social
- Brand health tracking, market entry, concept testing
- Pricing research and segmentation
- Customer experience, NPS and employee experience
- Qualitative: focus groups and in-depth interviews
- Mystery shopping and omnibus studies
- Monitoring and evaluation, audience research
How we reach people
Our phone sampling frame holds over 11,000 random-digit-dial Nigerian mobile numbers spread across all 36 states and the Federal Capital Territory. Random-digit dialling gives every number in the frame a chance of being reached, which is what lets a study be designed to be read at state level rather than only as a national headline.
Beyond the frame, Nigeria Pulse tracks Nigerian public conversation every day across the platforms Nigerians use, and we analyse official data from bodies such as NBS, INEC, WAEC and NPC. Fieldwork runs through a network of field partners. Nigeria Pulse is a signal about what people are discussing, and it is kept separate from polling.
How we publish
Every NigeriaPolls poll publishes its question wording, field dates, response basis and sample size, so readers can judge a result for themselves. Open votes on nigeriapolls.com are an open, self-selected sample, and we say so wherever they appear. The full method is published at nigeriapolls.com/methodology, and our capabilities are listed at nigeriapolls.com/capabilities.
Side by side
At a glance
| NigeriaPolls | Ipsos Nigeria | |
|---|---|---|
| Focus | Nigeria only, in depth | Global network across many markets |
| Political and electoral polling | Core service line | Public affairs among a very wide range |
| Sampling frame in Nigeria | Over 11,000 random-digit-dial Nigerian mobile numbers across all 36 states and the FCT | Not specified publicly for Nigeria |
| Also provides | Nigeria Pulse daily conversation tracking and analysis of official data | Social listening among a wide solutions list |
| Methodology | Published in full | Not published per study on the site |
| Data licence | CC BY 4.0 on published data | Proprietary |
What it means for you
What a specialist is organised around
A global network is organised around what travels between markets. The same brand tracker, the same satisfaction instrument, the same reporting template, run in thirty countries so the results line up. That has real value where comparability across markets is the point.
A specialist is organised around what does not travel. That a question about fuel subsidy lands differently in Kano than in Port Harcourt. That a respondent reasoning in their second language gives shorter and flatter answers, so a group moderated in Pidgin or Hausa yields more than the same group in English. That the places a phone survey reaches least are often the places a decision turns on, which is why a sampling frame has to be built across every state rather than the most connected ones.
If your question is Nigerian, that local specificity is the whole of the value, and it is what we are built to deliver. If your question spans several countries, talk to us anyway: we will scope the Nigerian component to this standard and work with you on how the other markets are covered.
Before you commission
Five questions worth asking any research firm
Ask them of us too. Our method is published at nigeriapolls.com/methodology.
- Is this primary data, or analysis of data someone else collected? Both are useful. Knowing which you are buying is not optional.
- How many states will actually be in field, and which ones? Zonal representation is not state coverage.
- What is the sample size, and what breakdowns will it support? Ask how many respondents sit behind each cut you intend to report separately.
- Can I read the full methodology before I commit? Sampling frame, weighting, quality controls and limitations should be published, not described on a call.
- What does it publish about each poll? Question wording, field dates, response basis and sample size should be on the page next to the result.
FAQ
Frequently asked questions
Does Ipsos operate in Nigeria?
Ipsos is a global research network operating in many markets including Nigeria. Its published solutions list covers brand health tracking, public affairs, customer experience, mystery shopping, employee experience, qualitative research, omnibus studies and more.
Why choose a Nigerian specialist over a global research network?
For a Nigerian question, a specialist is organised around what is specific to Nigeria rather than what is common across markets: a sampling frame built across all 36 states and the FCT, political and electoral research as a core line, daily Nigeria Pulse conversation tracking and a method written for this market. For a study spanning several countries we will scope the Nigerian component to the same standard and work with you on how the remaining markets are covered.
Which states does NigeriaPolls cover?
All 36 states and the Federal Capital Territory. The phone sampling frame holds over 11,000 random-digit-dial Nigerian mobile numbers spread across every state and the FCT, so studies can be designed to be read at the level your decision is about, which for political work is usually a state, a senatorial district or a local government area rather than the country as a whole.
How does NigeriaPolls publish its method?
Every NigeriaPolls poll publishes its question wording, field dates, response basis and sample size, and the full approach is set out on the methodology page at nigeriapolls.com/methodology. You can read the sampling frame, the weighting approach and the limitations before you commission anything.
Can I reuse NigeriaPolls data commercially?
Published data is released under CC BY 4.0, so you may reuse, adapt and redistribute it commercially with attribution and without negotiating a licence. Data from a commissioned study belongs to the arrangement agreed with that client.
Commission a study
Political, electoral, consumer or social. Tell us the question and the geography and we will come back with a methodology, a timetable and a fixed price.