NigeriaPolls · B2B Services

Get the Data You Need to Make Better Decisions

Commission methodologically rigorous, transparent public opinion polls in Nigeria. From election tracking to brand perception studies, we deliver actionable insights in 2–4 weeks.

Request a Quote Our Methodology

What We Offer

Four Ways to Get Nigerian Public Opinion Data

Whether you are running a political campaign, managing a brand, or shaping public policy, our polling services give you reliable, representative data from real Nigerians across all 36 states and the FCT.

Public Opinion Polls

Nationwide or state-specific surveys on political preferences, social attitudes, economic sentiment, and governance confidence. Our public opinion polls draw on a nationwide random-digit-dial frame so that every state is reached.

Election Tracking

Multi-wave voter intention surveys, candidate favourability trackers, and post-election validation studies, run on one documented method from the first wave to the last.

Brand Perception Studies

Measure awareness, favourability, trust, and purchase intent for your brand among Nigerian consumers. Our brand perception studies benchmark you against competitors and identify the emotional drivers that shape consumer decisions.

Policy Impact Assessments

Evaluate how government policies, regulatory changes, or public programmes are perceived by citizens. Our policy impact assessments combine quantitative polling with qualitative community feedback to give policymakers evidence-based recommendations.

Our Process

From Brief to Insights in Three Steps

We have streamlined the commissioning process so you get reliable data fast—without compromising methodological rigour.

1

Brief

We start with a discovery call to understand your objectives, target audience, geography, and timeline. Our research team then designs a tailored sampling plan and questionnaire. You receive a detailed proposal with fixed pricing and delivery milestones before any work begins.

2

Fieldwork

Our trained interviewers and field partners conduct interviews by live telephone, SMS, WhatsApp, and in person depending on your audience. Real-time quality monitoring, back-checks, and GPS validation ensure data integrity. You receive weekly field updates so you always know where your project stands.

3

Insights

Our analysts clean, weight, and analyse the dataset, then produce a comprehensive report with executive summary, visualisations, cross-tabs, and strategic recommendations. We walk you through the findings in a presentation call and provide the raw dataset if licensed.

Sample Deliverable

See What You Get

Every NigeriaPolls commission includes a comprehensive written report designed for decision-makers. Our reports are visual, narrative-driven, and grounded in methodology so you can trust the numbers and act on them with confidence.

Executive summary with key findings and recommendations
Full methodology appendix with sampling frame and weighting
Interactive charts and demographic cross-tabs
Anonymised raw dataset (CSV/SPSS) with license
Presentation deck for stakeholder briefings

Browse sample reports

Sample report layout — interactive charts, cross-tabs, and methodology

Pricing

Transparent Pricing, No Hidden Fees

We provide fixed-price quotes after the initial briefing. Pricing depends on sample size, geography, mode, and complexity. All quotes include fieldwork, analysis, and reporting.

State-Level Poll

From ₦1.5M

400–600 respondents, single state

National Poll

From ₦5M

1,200–2,400 respondents, all 36 states + FCT

Enterprise Tracker

Custom

Multi-wave, API access, dedicated analyst

Request a Custom Quote

Frequently Asked Questions

Common Questions About Commissioning a Poll

How long does it take to commission a poll in Nigeria?

Most NigeriaPolls commissions are delivered within 2–4 weeks from project kickoff. Simple single-state surveys can be completed in 10–14 days, while multi-wave national trackers or complex policy assessments may extend to 6 weeks. We always agree on a delivery timeline during the briefing stage and provide weekly progress updates.

What sample sizes do you recommend for Nigerian polls?

Sample size depends on your target population and desired margin of error. For national-level estimates with a ±3% margin of error at 95% confidence, we typically recommend 1,200–2,400 respondents. State-level polls can achieve ±4–5% with 400–600 respondents per state. We advise on optimal sample design during the briefing and can model cost-accuracy trade-offs for you.

Do you conduct polls in local Nigerian languages?

Yes. NigeriaPolls fieldwork is available in English, Hausa, Yoruba, and Igbo. Our interviewers are native speakers trained in standardized question delivery. We also offer Pidgin and other major Nigerian languages on request for hyper-local or community-specific studies. All translations are back-translated and pre-tested to ensure semantic equivalence.

What methodologies do you use for Nigerian polling?

We use a mixed-mode approach combining live telephone interviewing, SMS and WhatsApp, and in-person interviewing through our field partner network where a study needs it. Samples are drawn from our nationwide random-digit-dial frame of over 11,000 Nigerian mobile numbers and weighted by state, gender, age, and urban/rural distribution to match Nigeria's population profile. Learn more on our methodology page.

Can I get raw data or just a report?

Both options are available. Every commission includes a comprehensive written report with executive summary, methodology, cross-tabs, and visualizations. You can also license the underlying anonymized dataset in CSV or SPSS format. Enterprise clients receive API access for real-time integration into their own dashboards.

How much does it cost to commission a poll in Nigeria?

Pricing depends on sample size, geography, mode, and questionnaire complexity. Entry-level state polls start from ₦1,500,000, while national trackers with 2,000+ respondents typically begin at ₦5,000,000. We provide fixed-price quotes after the initial briefing with no hidden fees. Academic and non-profit discounts are available.

Do you work with international organizations?

Absolutely. NigeriaPolls regularly partners with international NGOs, development agencies, research institutions, and global media organizations. We handle multi-currency invoicing, comply with international research ethics standards, and can align reporting with donor or institutional requirements.

Is my poll data kept confidential?

Yes. Client-commissioned polls are proprietary unless you choose to publish them. We operate under strict confidentiality agreements and never share client-specific findings with third parties. All field teams sign NDAs, and data is stored on encrypted servers with access restricted to core analysts.

Ready to Commission Your Poll?

Tell us what you need. We will design a custom study, send a fixed-price quote, and deliver actionable insights within weeks.

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