NigeriaPolls · B2B Services
Get the Data You Need to Make Better Decisions
Commission methodologically rigorous, transparent public opinion polls in Nigeria. From election tracking to brand perception studies, we deliver actionable insights in 2–4 weeks.
What We Offer
Four Ways to Get Nigerian Public Opinion Data
Whether you are running a political campaign, managing a brand, or shaping public policy, our polling services give you reliable, representative data from real Nigerians across all 36 states and the FCT.
Public Opinion Polls
Nationwide or state-specific surveys on political preferences, social attitudes, economic sentiment, and governance confidence. Our public opinion polls use stratified random sampling to ensure every demographic group is heard.
Election Tracking
Multi-wave voter intention surveys, candidate favourability trackers, and post-election validation studies. Our election tracking has covered every major Nigerian election since 2019, giving campaigns and media unmatched longitudinal data.
Brand Perception Studies
Measure awareness, favourability, trust, and purchase intent for your brand among Nigerian consumers. Our brand perception studies benchmark you against competitors and identify the emotional drivers that shape consumer decisions.
Policy Impact Assessments
Evaluate how government policies, regulatory changes, or public programmes are perceived by citizens. Our policy impact assessments combine quantitative polling with qualitative community feedback to give policymakers evidence-based recommendations.
Our Process
From Brief to Insights in Three Steps
We have streamlined the commissioning process so you get reliable data fast—without compromising methodological rigour.
Brief
We start with a discovery call to understand your objectives, target audience, geography, and timeline. Our research team then designs a tailored sampling plan and questionnaire. You receive a detailed proposal with fixed pricing and delivery milestones before any work begins.
Fieldwork
Our trained field teams conduct interviews using CATI, face-to-face, and online panels depending on your audience. Real-time quality monitoring, back-checks, and GPS validation ensure data integrity. You receive weekly field updates so you always know where your project stands.
Insights
Our analysts clean, weight, and analyse the dataset, then produce a comprehensive report with executive summary, visualisations, cross-tabs, and strategic recommendations. We walk you through the findings in a presentation call and provide the raw dataset if licensed.
Sample Deliverable
See What You Get
Every NigeriaPolls commission includes a comprehensive written report designed for decision-makers. Our reports are visual, narrative-driven, and grounded in methodology so you can trust the numbers and act on them with confidence.
- Executive summary with key findings and recommendations
- Full methodology appendix with sampling frame and weighting
- Interactive charts and demographic cross-tabs
- Anonymised raw dataset (CSV/SPSS) with license
- Presentation deck for stakeholder briefings
Sample report layout — interactive charts, cross-tabs, and methodology
Pricing
Transparent Pricing, No Hidden Fees
We provide fixed-price quotes after the initial briefing. Pricing depends on sample size, geography, mode, and complexity. All quotes include fieldwork, analysis, and reporting.
State-Level Poll
From ₦1.5M
400–600 respondents, single state
National Poll
From ₦5M
1,200–2,400 respondents, all 36 states + FCT
Enterprise Tracker
Custom
Multi-wave, API access, dedicated analyst
Case Studies
How Clients Use NigeriaPolls Data
How a Presidential Campaign Used Polling to Allocate Resources Across Swing States
A leading presidential campaign commissioned a 6-wave tracker across 12 battleground states during the 2023 election cycle. Our data revealed unexpected softness in two traditionally safe states, prompting a reallocation of campaign resources that improved vote share by 4.2 percentage points in those states. The campaign's field director cited NigeriaPolls data as "the single most important input to our weekly strategy meetings."
Sample: 2,400 respondents per wave · Mode: CATI + Face-to-face · Duration: 12 weeks
How a Pan-African FMCG Brand Measured Trust After a Product Recall
After a product quality issue triggered social media backlash, a major FMCG brand needed to understand whether consumer trust had recovered. Our pre- and post-crisis brand perception study showed that while overall awareness held steady, trust scores among urban millennials had dropped 18 points. The brand used this insight to design a targeted transparency campaign, recovering trust to pre-crisis levels within 8 months.
Sample: 1,800 respondents · Mode: Online panel + CATI · Markets: Lagos, Abuja, Kano, Port Harcourt
Trusted by Leading Organizations
Client Testimonials
What Our Clients Say
"NigeriaPolls delivered our tracker on time, every wave, with data quality that exceeded what we get from global research firms. Their local field knowledge is unmatched."
— Strategy Director, International NGO
"The methodology appendix alone was worth the investment. We could defend every number to our board because NigeriaPolls documented everything transparently."
— Head of Research, Nigerian FMCG Brand
"Their election tracking data was the most reliable we used during the 2023 cycle. When other polls were off, NigeriaPolls was within the margin of error."
— Editor, National Daily Newspaper
Frequently Asked Questions
Common Questions About Commissioning a Poll
How long does it take to commission a poll in Nigeria?
Most NigeriaPolls commissions are delivered within 2–4 weeks from project kickoff. Simple single-state surveys can be completed in 10–14 days, while multi-wave national trackers or complex policy assessments may extend to 6 weeks. We always agree on a delivery timeline during the briefing stage and provide weekly progress updates.
What sample sizes do you recommend for Nigerian polls?
Sample size depends on your target population and desired margin of error. For national-level estimates with a ±3% margin of error at 95% confidence, we typically recommend 1,200–2,400 respondents. State-level polls can achieve ±4–5% with 400–600 respondents per state. We advise on optimal sample design during the briefing and can model cost-accuracy trade-offs for you.
Do you conduct polls in local Nigerian languages?
Yes. NigeriaPolls fieldwork is available in English, Hausa, Yoruba, and Igbo. Our interviewers are native speakers trained in standardized question delivery. We also offer Pidgin and other major Nigerian languages on request for hyper-local or community-specific studies. All translations are back-translated and pre-tested to ensure semantic equivalence.
What methodologies do you use for Nigerian polling?
We use a mixed-mode approach combining Computer-Assisted Telephone Interviewing (CATI), face-to-face interviewing in rural areas, and online panels for urban demographics. Our samples are stratified by state, gender, age, and urban/rural distribution to match Nigeria's population profile. Learn more on our methodology page.
Can I get raw data or just a report?
Both options are available. Every commission includes a comprehensive written report with executive summary, methodology, cross-tabs, and visualizations. You can also license the underlying anonymized dataset in CSV or SPSS format. Enterprise clients receive API access for real-time integration into their own dashboards.
How much does it cost to commission a poll in Nigeria?
Pricing depends on sample size, geography, mode, and questionnaire complexity. Entry-level state polls start from ₦1,500,000, while national trackers with 2,000+ respondents typically begin at ₦5,000,000. We provide fixed-price quotes after the initial briefing with no hidden fees. Academic and non-profit discounts are available.
Do you work with international organizations?
Absolutely. NigeriaPolls regularly partners with international NGOs, development agencies, research institutions, and global media organizations. We handle multi-currency invoicing, comply with international research ethics standards, and can align reporting with donor or institutional requirements.
Is my poll data kept confidential?
Yes. Client-commissioned polls are proprietary unless you choose to publish them. We operate under strict confidentiality agreements and never share client-specific findings with third parties. All field teams sign NDAs, and data is stored on encrypted servers with access restricted to core analysts.
Ready to Commission Your Poll?
Tell us what you need. We will design a custom study, send a fixed-price quote, and deliver actionable insights within weeks.
Request a QuoteOr email us directly at [email protected]
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