NigeriaPolls · Comparison
NOI Polls and NigeriaPolls
Compared on what you can check: who gets asked, how much of Nigeria is covered, what is published about the method, and what you may do with the data afterwards.
In short
Both firms run Nigerian opinion research. NOIPolls is long established and conducts Afrobarometer’s fieldwork in Nigeria. NigeriaPolls is newer and built around published method and open data.
NOIPolls Limited is based in Abuja and describes its work as research, polling, analytics, databank and strategy, publishing approval ratings, indices and poll reports.
NigeriaPolls works from a nationwide phone sampling frame of over 11,000 random-digit-dial Nigerian mobile numbers across all 36 states and the Federal Capital Territory, tracks Nigerian public conversation every day through Nigeria Pulse, analyses official data, publishes its methodology in full and licenses published data CC BY 4.0.
Background
What NOI Polls does
NOIPolls Limited is an Abuja-based research and polling firm. Its own site describes the business as research, polling, analytics, databank and strategy, and publishes poll reports, approval ratings and indices.
It is also the Nigerian partner that conducts Afrobarometer fieldwork in this country, including training field enumerators for recent survey rounds, which means substantial face-to-face national fieldwork experience.
Description drawn from noi-polls.com. We make no claim about their methodology, pricing or data terms.
Our work
What NigeriaPolls does
We are a Nigerian primary research firm. We design and run original studies across all 36 states and the Federal Capital Territory.
Some clients arrive with a finished questionnaire. Many arrive with a decision and no clear idea what to ask, which is the more common case and often the more interesting one. We work either way. We will field your instrument as written, or sit down and work out what the decision actually turns on, what can be measured, and which questions will survive contact with a Nigerian respondent. A question that reads well in a boardroom frequently needs rewriting before it works in Hausa on a phone call, and knowing that in advance is most of the job.
Political and electoral
- Voter sentiment and voting intention tracking
- Candidate and party favourability, issue salience
- State, senatorial district and LGA level reads
- Turnout modelling and scenario analysis
- Political risk research for investors and operators
- 1,701 office holders across 36 states and the FCT
Commercial and social
- Brand health tracking, market entry, concept testing
- Pricing research and segmentation
- Customer experience, NPS and employee experience
- Qualitative: focus groups and in-depth interviews
- Mystery shopping and omnibus studies
- Monitoring and evaluation, audience research
How we reach people
Our phone sampling frame holds over 11,000 random-digit-dial Nigerian mobile numbers spread across all 36 states and the Federal Capital Territory. Random-digit dialling gives every number in the frame a chance of being reached, which is what lets a study be designed to be read at state level rather than only as a national headline.
Beyond the frame, Nigeria Pulse tracks Nigerian public conversation every day across the platforms Nigerians use, and we analyse official data from bodies such as NBS, INEC, WAEC and NPC. Fieldwork runs through a network of field partners. Nigeria Pulse is a signal about what people are discussing, and it is kept separate from polling.
How we publish
Every NigeriaPolls poll publishes its question wording, field dates, response basis and sample size, so readers can judge a result for themselves. Open votes on nigeriapolls.com are an open, self-selected sample, and we say so wherever they appear. The full method is published at nigeriapolls.com/methodology, and our capabilities are listed at nigeriapolls.com/capabilities.
Side by side
At a glance
| NigeriaPolls | NOI Polls | |
|---|---|---|
| Coverage | Phone frame across all 36 states and the FCT | National Nigerian research |
| Sampling frame | Over 11,000 random-digit-dial Nigerian mobile numbers | See the NOIPolls site |
| Also provides | Nigeria Pulse daily conversation tracking and analysis of official data | Poll reports, approval ratings and indices |
| Methodology | Published in full | Not published in full on the site |
| Data licence | CC BY 4.0, commercial reuse permitted | Reports published, data terms not stated |
| Commissioned to your questions | Yes | Yes |
What it means for you
What you can check before you commission
Longevity is a real asset in research and it should not be waved away. A firm that has been fielding in Nigeria for many years has institutional knowledge that a newer firm has to earn.
What a buyer can act on, though, is what is checkable before any money changes hands. Can you read the sampling frame, the weighting variables, the quality controls and the stated limitations without signing anything? Can you see what a poll publishes about its wording, field dates, response basis and sample size? Can you reuse the data afterwards without a negotiation?
Those are the things we publish. We would rather a buyer inspect the method than take anything on trust, which is why the sampling frame and the method behind every poll are public before anyone commits to anything.
Before you commission
Five questions worth asking any research firm
Ask them of us too. Our method is published at nigeriapolls.com/methodology.
- Is this primary data, or analysis of data someone else collected? Both are useful. Knowing which you are buying is not optional.
- How many states will actually be in field, and which ones? Zonal representation is not state coverage.
- What is the sample size, and what breakdowns will it support? Ask how many respondents sit behind each cut you intend to report separately.
- Can I read the full methodology before I commit? Sampling frame, weighting, quality controls and limitations should be published, not described on a call.
- What does it publish about each poll? Question wording, field dates, response basis and sample size should be on the page next to the result.
FAQ
Frequently asked questions
What is NOIPolls?
NOIPolls Limited is an Abuja-based Nigerian research and polling firm. Its site describes the business as research, polling, analytics, databank and strategy, publishing poll reports, approval ratings and indices. It is also the Nigerian partner that conducts Afrobarometer fieldwork in Nigeria.
What is the difference between NOIPolls and NigeriaPolls?
Both run Nigerian opinion research. The practical differences a buyer can check are that NigeriaPolls publishes its method in full, works from a phone sampling frame of over 11,000 random-digit-dial mobile numbers across all 36 states and the FCT, adds daily Nigeria Pulse conversation tracking, and licenses published data under CC BY 4.0 for commercial reuse with attribution.
Which states does NigeriaPolls cover?
All 36 states and the Federal Capital Territory. The phone sampling frame holds over 11,000 random-digit-dial Nigerian mobile numbers spread across every state and the FCT, so studies can be designed to be read at the level your decision is about, which for political work is usually a state, a senatorial district or a local government area rather than the country as a whole.
How does NigeriaPolls publish its method?
Every NigeriaPolls poll publishes its question wording, field dates, response basis and sample size, and the full approach is set out on the methodology page at nigeriapolls.com/methodology. You can read the sampling frame, the weighting approach and the limitations before you commission anything.
Can I reuse NigeriaPolls data commercially?
Published data is released under CC BY 4.0, so you may reuse, adapt and redistribute it commercially with attribution and without negotiating a licence. Data from a commissioned study belongs to the arrangement agreed with that client.
Commission a study
Political, electoral, consumer or social. Tell us the question and the geography and we will come back with a methodology, a timetable and a fixed price.