Running Survey Research Under the Nigeria Data Protection Act
Survey research sits squarely inside the Nigeria Data Protection Act 2023. The six obligations that matter to fieldwork, why political opinion counts as sensitive data, and the two traps specific to Nigeria.
Writing Survey Questions That Survive Contact With a Respondent
Most bad survey data comes from questions that were clear to the person who wrote them and ambiguous to everyone else. A practical guide to questionnaire design, wording, ordering, length and piloting.
How Many People Do You Need to Survey? Sample Size, Worked Through
About 1,000 completed interviews gives a national result at roughly plus or minus 3 points, and population size barely matters. What actually drives sample size is the breakdowns you intend to report separately.
Likert Scales: What They Are, When They Break, and How to Write One
A Likert scale measures agreement on an ordered set of options. The scale is easy; almost everything that goes wrong happens before anyone answers. A practical guide to writing, administering and analysing them.
Understanding Margin of Error: Why ±2.2% Matters in Nigerian Polling
You have seen the headlines: "67% of Nigerians believe the Naira will stabilize." But what if the real number is 65%? Or 69%? Does that change the story?
How NigeriaPolls Conducts Rigorous Public Opinion Research
Every number you see on NigeriaPolls carries a story — not just about what Nigerians think, but about how we know what they think. In a media landscape flooded with unverified Twitter polls and anecdotal reporting,…