Compare Nigerian Polling Firms
Choosing the right polling data source matters. Compare Nigeria's leading survey research organisations side by side on method, coverage and data access, so you can make informed decisions.
NigeriaPolls vs Kantar Nigeria
Global brand benchmarks against fieldwork built for this market.
Read comparisonNigeriaPolls vs Ipsos Nigeria
A global network or a Nigerian specialist, and what each is organised around.
Read comparisonNigeriaPolls vs GeoPoll
Multi-country scale against depth in one market, compared on coverage and verification.
Read comparisonNigeriaPolls vs Stears
Financial data platform or primary fieldwork. What each one actually answers.
Read comparisonBest Polling Companies in Nigeria
An overview of the firms that publish Nigerian public opinion research, and which one fits your needs.
Read comparisonNigeriaPolls vs SBM Intelligence
How to compare the two on method: sampling design, state coverage, data licensing and publishing model.
Read comparisonNigeriaPolls vs NOI Polls
Two Nigerian opinion research firms compared on method, data access and what you can check before you commission.
Read comparisonNigeriaPolls vs Afrobarometer
Commissioned Nigerian research set against comparable pan-African survey data.
Read comparisonNOI Polls vs Afrobarometer
Comparing a Nigeria-based pollster with the pan-African research network.
Read comparisonFrequently Asked Questions
- Which is the most accurate polling firm in Nigeria?
- Accuracy depends on method more than on the name of the firm. Look at the sampling frame, how respondents were reached, how many responded and how results were weighted. NOIPolls is an established Abuja-based polling firm and Afrobarometer brings pan-African methodological consistency. NigeriaPolls publishes its method and works from a phone sampling frame of over 11,000 random-digit-dial mobile numbers across all 36 states and the FCT. See our detailed comparisons for the strengths of each.
- How do I choose which polling data to trust?
- Look at four things: (1) sample size and whether it represents the population, (2) methodology transparency: can you see the questionnaire and field dates?, (3) funding source: who paid for the poll? and (4) track record: how have the firm's past releases held up? Our comparison pages break down each of these factors for every firm.
- Does NigeriaPolls offer free polling data?
- Yes. Data that NigeriaPolls publishes is released under a CC BY 4.0 open licence, so you can reuse it with attribution. Afrobarometer data is free and comes with an online analysis tool. For NOIPolls and SBM Intelligence, check each publisher for its data terms. See our comparisons for full data-access details.