NigeriaPolls · Economic Indicator
Consumer Confidence Index
Track how optimistic or pessimistic Nigerian households are about the economy. Monthly composite scores, state-by-state rankings, and trend analysis for researchers, journalists, and policymakers.
Current Score
Previous Score
45.1
June 2026
Last Updated
July 2026
Fieldwork: 1–14 Jul
CSV · 12 KB
The NigeriaPolls Consumer Confidence Index (CCI) is the most comprehensive monthly measure of household sentiment in Nigeria. Compiled from face-to-face interviews with over 4,000 adults across all 36 states and the Federal Capital Territory, the CCI captures how Nigerians feel about current economic conditions, their personal finances, employment prospects, and their willingness to make major purchases. In July 2026, the index fell to 42.3 — its lowest reading since the series began in August 2025 — signalling deepening pessimism among households nationwide.
Consumer confidence matters because it predicts real economic behaviour. When households are optimistic, they spend more, invest in education and housing, and support local businesses. When they are pessimistic, they delay purchases, reduce discretionary spending, and hoard cash. For policymakers at the Central Bank of Nigeria and the Ministry of Finance, the CCI offers an early warning signal of shifting demand. For businesses, it informs inventory, hiring, and pricing decisions. For journalists and researchers, it provides a rigorously collected benchmark against which to measure economic narratives.
The July 2026 decline was driven by three converging pressures: persistent headline inflation above 28 percent, a sharp rise in transport and food costs following fuel price adjustments, and widespread concern about job security in both the formal and informal sectors. While South-Western states continue to outperform the national average — Lagos leads at 58.2 — the gap between the most and least confident regions has widened to a record 30.1 points, highlighting the uneven geography of economic recovery in Nigeria.
Trend Analysis
12-Month Consumer Confidence Trend
The NigeriaPolls CCI has trended downward over the past twelve months, with brief rebounds in November 2025 and April 2026 coinciding with seasonal spending periods. The July 2026 reading of 42.3 marks a new series low.
State Rankings
Consumer Confidence by State
Rankings of all 36 states and the FCT by consumer confidence score. Data is weighted by population and updated monthly. Click on any state to view historical trends and demographic breakdowns.
| Rank | State | Score | Trend | Population |
|---|---|---|---|---|
| 1 | Lagos | 58.2 | Up | 15.9M |
| 2 | Ogun | 54.1 | Up | 6.0M |
| 3 | Rivers | 51.3 | Down | 7.3M |
| 4 | FCT | 50.8 | Up | 3.8M |
| 5 | Delta | 48.5 | Flat | 5.8M |
| 6 | Akwa Ibom | 47.9 | Up | 5.5M |
| 7 | Oyo | 47.3 | Down | 7.8M |
| 8 | Edo | 46.8 | Up | 4.5M |
| 9 | Anambra | 46.2 | Flat | 5.5M |
| 10 | Cross River | 45.9 | Up | 4.0M |
| 11 | Enugu | 45.4 | Down | 4.7M |
| 12 | Imo | 44.8 | Down | 5.4M |
| 13 | Abia | 44.3 | Flat | 3.7M |
| 14 | Ekiti | 43.9 | Up | 3.3M |
| 15 | Osun | 43.5 | Down | 4.7M |
| 16 | Ondo | 43.1 | Flat | 4.7M |
| 17 | Kwara | 42.8 | Up | 3.2M |
| 18 | Kogi | 42.4 | Down | 4.5M |
| 19 | Plateau | 41.9 | Down | 4.4M |
| 20 | Niger | 41.5 | Flat | 6.0M |
| 21 | Benue | 41.1 | Down | 5.7M |
| 22 | Taraba | 40.6 | Up | 3.0M |
| 23 | Adamawa | 40.2 | Flat | 4.5M |
| 24 | Nasarawa | 39.8 | Down | 2.6M |
| 25 | Bayelsa | 39.3 | Down | 2.3M |
| 26 | Ebonyi | 38.7 | Up | 3.0M |
| 27 | Gombe | 38.2 | Flat | 3.6M |
| 28 | Kaduna | 37.6 | Down | 8.3M |
| 29 | Katsina | 36.9 | Down | 9.0M |
| 30 | Kano | 36.2 | Down | 15.5M |
| 31 | Jigawa | 35.5 | Flat | 6.4M |
| 32 | Bauchi | 34.8 | Down | 7.5M |
| 33 | Kebbi | 32.1 | Down | 4.4M |
| 34 | Sokoto | 31.5 | Down | 5.3M |
| 35 | Zamfara | 30.2 | Down | 5.1M |
| 36 | Yobe | 29.4 | Down | 3.4M |
| 37 | Borno | 28.1 | Down | 5.9M |
Feeding Polls
Latest Polls Feeding This Index
The Consumer Confidence Index is synthesized from multiple NigeriaPolls surveys. Here are the three most recent polls contributing to the July 2026 score.
Nigeria Consumer Pulse — July 2026
National omnibus survey tracking household sentiment on inflation, employment, and spending intentions. The headline CCI fell to 42.3, the lowest reading since the index launched.
View pollLagos Household Spending Survey
Deep-dive survey of consumer behaviour in Lagos State. Despite national pessimism, Lagos consumers remain the most optimistic in the federation, with a state CCI of 58.2.
View pollNorthern Nigeria Economic Sentiment Tracker
Focused survey across the North-East and North-West geopolitical zones. Insecurity, inflation, and low agricultural yields continue to weigh heavily on consumer confidence.
View pollMonthly Report
July 2026 Executive Summary
Nigerian consumer confidence deteriorated sharply in July 2026, with the NigeriaPolls CCI falling 2.8 points to 42.3 — the lowest reading in the index's twelve-month history. The decline was broad-based, affecting all six geopolitical zones, though the magnitude varied considerably by region and income level. Urban households reported steeper declines than rural households, reversing a trend seen earlier in the year when rural consumers were more pessimistic due to agricultural price shocks.
The primary driver of the decline was a further acceleration in headline inflation, which reached 28.4 percent year-on-year in June, according to the National Bureau of Statistics. Food inflation, which disproportionately affects low-income households, rose to 32.1 percent. Transport costs increased by an average of 18 percent month-on-month following the latest adjustment to petroleum product pricing, compounding the pressure on household budgets. As a result, the Current Personal Finances sub-index fell 4.2 points to 36.1, while the Major Purchase Intentions sub-index dropped 3.5 points to 31.4 — suggesting that large-ticket spending on items such as vehicles, electronics, and home improvements is being deferred.
Despite the national decline, significant regional variation persists. Lagos State remains the most confident region with a score of 58.2, supported by a relatively diversified economy, higher average incomes, and robust service-sector activity. Ogun State (54.1) and Rivers State (51.3) also remain in optimistic territory. By contrast, Borno State (28.1) and Yobe State (29.4) continue to register deeply pessimistic readings, reflecting the combined effects of insecurity, displacement, and limited economic opportunity. The 30.1-point gap between the highest and lowest state scores is the widest on record, underscoring the uneven geography of economic sentiment across Nigeria.
Key Findings
- ·National CCI fell to 42.3 (-2.8), the lowest reading since the series began in August 2025.
- ·The Current Personal Finances sub-index dropped 4.2 points to 36.1, driven by food and transport inflation.
- ·Major Purchase Intentions fell to 31.4, signalling deferred spending on vehicles, appliances, and housing.
- ·The South-West zone (avg. 49.6) outperforms all other zones, while the North-East (avg. 31.2) trails by a wide margin.
- ·Urban households (-3.4 pts) saw larger declines than rural households (-2.1 pts) for the first time since March 2026.
- ·Employment expectations worsened in 31 of 37 states, with young adults (18–34) the most pessimistic demographic cohort.
Methodology
How the CCI Is Calculated
The NigeriaPolls Consumer Confidence Index is built on a robust, transparent methodology designed to produce nationally representative estimates of household sentiment. Each month, NigeriaPolls fieldworkers conduct face-to-face interviews with approximately 4,200 adults aged 18 and above, selected through a multi-stage stratified random sampling procedure. The sample is stratified by state, urban/rural classification, gender, and age group, then weighted to match the most recent population projections from the National Population Commission.
The CCI questionnaire consists of five core questions, each producing a sub-index: (1) assessment of current general economic conditions, (2) expectations for general economic conditions over the next six months, (3) assessment of current personal financial situation, (4) expectations for personal financial situation over the next six months, and (5) intentions to make major household purchases. Responses are scored on a three-point scale (positive/neutral/negative), with net scores calculated as the percentage of positive responses minus the percentage of negative responses. The five net scores are averaged and normalized to a 0–100 scale, where 50 represents neutral sentiment.
Quality control includes real-time GPS verification of interviewer locations, audio recording of a random 10 percent sample of interviews, and back-checking via telephone for 5 percent of respondents. Data cleaning removes speeders, straight-liners, and incomplete responses before weighting is applied. The margin of error for the national CCI is ±1.5 percentage points at the 95 percent confidence level. State-level estimates have larger margins of error (typically ±4 to ±6 points) and should be interpreted with appropriate caution.
FAQ
Frequently Asked Questions
What is the Consumer Confidence Index?
The NigeriaPolls Consumer Confidence Index (CCI) is a composite indicator that measures how optimistic or pessimistic Nigerian consumers are about the overall state of the economy and their personal financial situation. It is calculated from a monthly nationally representative survey and expressed on a scale of 0 to 100, where 50 is the neutral point. Scores above 50 indicate that optimistic respondents outnumber pessimistic ones; scores below 50 indicate the opposite.
How is the Consumer Confidence Index calculated?
The CCI is calculated from five sub-indices: current economic conditions, expected economic conditions, current personal finances, expected personal finances, and major purchase intentions. Each sub-index is derived from survey responses weighted by demographics and geography, then combined using a fixed formula. The result is normalized to a 0–100 scale. Our methodology follows international best practices adapted for the Nigerian context, including face-to-face interviews in local languages and rigorous quality control.
How often is the Consumer Confidence Index updated?
The NigeriaPolls Consumer Confidence Index is updated monthly. Fieldwork typically runs during the first two weeks of each month, with results published by the third week. Historical data is available from July 2025 onward. Subscribers to our newsletter receive the monthly report directly in their inbox on publication day.
Can I use this data for research or journalism?
Yes. NigeriaPolls data is available for academic research, journalism, and non-commercial use under our standard data license. We encourage researchers, students, and journalists to cite NigeriaPolls as the source. For commercial use, redistribution, or integration into paid products, please review our data licensing terms or contact our research team.
What does a score of 42.3 mean?
A score of 42.3 means that Nigerian consumers are, on balance, pessimistic about the economy. Scores below 50 indicate that more respondents expect conditions to worsen than improve. A reading of 42.3 suggests moderate pessimism — households are cutting back on discretionary spending, delaying major purchases, and expressing concern about inflation and income stability. It does not mean all Nigerians are pessimistic; it means that pessimists currently outnumber optimists in our sample.
How does my state compare to the national average?
Consumer confidence varies significantly across Nigeria. Southern and South-Western states generally score above the national average, driven by stronger economic activity, higher wages, and more diversified economies. Northern states, particularly those affected by insecurity and lower agricultural output, tend to score below the national average. Use the state breakdown table on this page to see where your state ranks. You can also visit our polls page for state-specific reports and historical trends.
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